Although billions of dollars are spent in traditional media advertising, online advertising is taking a serious bite out of its share of advertising dollars. Advertisers and media outlets must improve their efficiency and maximize their revenue to maintain their current business while at the same time, preparing for the rapid growth of interactive media. Bright Sky Holdings is dedicated to the development of companies, products and services that improve traditional advertising yield through state of the art technologies and services that enable effective buying and selling, as well as campaign and content management for traditional and new media markets. Consumers are growing accustomed to interactivity and expecting access to more media.   In order for ad-supported media to continue and grow, new media and advertising models must be implemented. The industry must constantly innovate, develop and maintain more sophisticated systems and processes to respond to the increasing levels of interactive media, targeted advertising and the associated business transactions. Internet and interactive technologies have increased consumer control and continue to provide access to greater amounts of media. Interactive media enables advertisers to reach more qualified audiences and creates more business opportunities for the entire industry.   However, the one-to-one media experience means that more content must be managed and distributed and the number of ads to be sold, bought, managed and distributed will increase dramatically. Content providers, media outlets and advertisers are challenged to sustain their existing businesses while shifting from the traditional one-to-many delivery to the more interactive, one-to-one experience. Execution and management of interactive media and advertising is becoming increasingly complex, straining current processes and systems while creating new business opportunities. As new technologies are continuing to enable the delivery of greater amounts of interactive media, Bright Sky Holdings has formed to develop companies and products that will help the industry respond to the challenges and new opportunities.