Bright Sky Holdings names industry veteran Scott Musgrave Senior Vice President, Corporate Development
September 17, 2008 – Atlanta, GA - Bright Sky Holdings (BSH) announced that Scott Musgrave has joined its leadership team. The newly formed BSH is focused on technology companies that provide products and services for the media and advertising industries.
Musgrave brings significant media and advertising experience to BSH; he began his career as a media buyer and later worked directly for broadcast stations. He was an on-air radio personality and program director for several radio stations and later held sales management positions in the Philadelphia market. Over the last decade, he has held a variety of positions for Arbitron, including Senior Vice-President Client Software and Senior Vice-President and General Manager Arbitron Radio.
“We are fortunate to have Scott joining our team,” said Joe Fabiano, CEO for BSH. “His experience and background in radio have given him a great deal of insight into the needs of broadcasters, advertisers and ad agencies.”
In his new role, Musgrave will provide insight and strategic counsel regarding the development of new companies and services as well as direction to current BSH companies; Media Commerce Systems, Texscan NT and ICE Development, LLC.
“The media and advertising industries are constantly changing and the business is becoming so much more complex,” said Musgrave, SVP, Corporate Development for BSH. “As the demand for new media, interactive and HD content steps up, more efficient systems and processes will be absolutely critical for the industry to sustain its current business and prepare for the future. I am thrilled to join the BSH team in focusing our efforts to help advance the industry.”
About Bright Sky Holdings
Bright Sky Holdings (BSH) is a new organization, dedicated to advancing the media and advertising industries. BSH companies are synergistic and complimentary with one another, primarily focused on media and advertising technology services that enable effective buying and selling, as well as campaign and content management for traditional and new media markets. The current BSH company portfolio includes; the assets of Softwave Media Exchange (SWMX), a provider of an open and secure electronic marketplace; Texscan NT, a provider of advanced advertising management systems for content providers and advertisers; and ICE Development LLC, a provider of Video On Demand (VOD) servers and software. Bright Sky Holdings is headquartered near Atlanta, Georgia with an additional office in New York. For additional information regarding BSH and its companies visit: www.brightskyholdings.com or contact:
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