Media Commerce Systems Introduces
StandBuyMedia for Radio, a Unique Platform for
Buying and Selling Remnant Advertising
Hundreds of radio stations in major markets across the country are already registered and
agency offers are beginning to flow through the platform
February 25, 2009 – Atlanta, GA - Media Commerce Systems launched StandBuyMedia for Radio last month and is adding more stations and agencies daily. The web-based platform streamlines the entire remnant advertising process making it possible for agencies to handle a larger volume of business and enabling radio stations to sell more of their unsold inventory without disrupting or compromising their current business practices.
StandBuyMedia is a turn-key platform that will enable radio stations to increase revenue as they market and sell more of their advertising inventory with greater efficiency. Stations simply register, enter their rate card information and begin receiving e-mail notifications when offers to buy their inventory have been posted. Once offers are accepted, StandBuyMedia automatically delivers them to the stations’ traffic and billing systems.
Registered agencies can quickly search for remnant avails, make offers, upload ads and pay for the campaigns right from their desktop. Through a single application, the platform also enables agencies to evaluate and manage their direct response remnant buys with powerful tools such as ROI graphing, mapping and reporting, as well as invoice management.
“StandBuyMedia is a complete platform that directly connects agencies and stations and it is very different from all the other electronic services that have emerged over the last few years,” said
Joe Fabiano, Chairman of Media Commerce Systems. “The benefits of StandBuyMedia are that agencies can search for stations meeting the specific demographic requirements of their advertisers and stations don’t have to surrender control of their inventory or rates to a radio automation system or an online auction.”
Media Commerce Systems designs products to fit the media business – not the other way around. StandBuyMedia for Radio is the first of the Media Commerce Systems products to launch. Additional platforms and applications in both remnant and traditional ad sales will be coming soon. Stations and agencies can register at: www.standbuymedia.com to begin using the platform.
Media Commerce Systems will be showing its StandBuyMedia platform at the upcoming
RAB Conference, March 16-18 in Orlando
About Bright Sky Holdings
Bright Sky Holdings (BSH) is dedicated to advancing the media and advertising industries. BSH companies are synergistic and complimentary with one another, primarily focused on media and advertising technology services that enable effective buying and selling, as well as campaign and content management for traditional and new media markets. The current BSH company portfolio includes; Media Commerce Systems, a provider of an open and secure electronic marketplace; Texscan NT, a provider of advanced advertising management systems for content providers and advertisers; and ICE Development LLC, a provider of Video On Demand (VOD) servers and software. Bright Sky Holdings is headquartered near Atlanta, Georgia with an additional office in New York. For additional information regarding BSH and its companies visit: www.brightskyholdings.com or contact:
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