Traditional Media vs. Internet Media: Today, traditional media’s inefficient processes and lack of targeted advertising has them losing billions of dollars to online media.

Online media is a highly targeted, 1-1 conversation between the advertiser and the viewer. Traditional media NEEDS to enable that 1-1 conversation with viewers, to restore growth.

Non-linear Media: Non-linear consumption of content is growing rapidly through DVR, Internet, VOD & IPTV. Traditional media has no tools for buying, selling and delivering 1-1 advertising to the audience like these non-linear platforms do.

Solutions for now and the future: The broadcast TV, radio, and cable industries deliver the world’s most compelling content!

Despite the challenges traditional media faces with advertising inefficiencies, it still garners 90% of the advertising dollars

Fixing the waste currently found in the buy/sell process makes Bright Sky valuable now and builds a foundation for non-linear media to compete directly with online media by using targeted advertising.